Natural wood flooring, oak that looks like oak.
6 colors · 3 collections · from $6.50 /sqft
European oak is a white oak: calm, tight grain that takes natural, pale and gray finishes evenly. Red oak is warmer, with a pink-tan cast and bold open grain that hides everyday wear. Both are hard, proven flooring woods.
The layer of real oak on top of the board. It sets how many times the floor can be sanded and refinished: about 2 mm allows a light refinish, 3 to 4 mm allows full ones. It is the difference between a floor you keep for decades and one you replace.
Plank width. Wider boards show more grain and make a room calmer; every board we stock is wide plank, 7 inches and up. Lengths are 75 or 87 inches, so rooms take few end joints.
How the boards join. Tongue and groove boards are nailed or glued to the subfloor, the traditional method. Click boards lock together and float over most flat floors, which is faster and goes over concrete without glue.
Materials per square foot. Installation by our crews in the Sacramento area adds $4.35 per sqft; removal, baseboard and stairs are priced per room.
A collection is one spec (thickness, wear layer, width) in several colors. Mixing colors from one collection keeps the floor height and feel identical between rooms.
No colors match all of these filters.






Why natural oak stays in style.
Natural finishes keep the wood's own color: soft honey in white oak, tan and pink-tan in red oak. They age gracefully and never look like a trend.
Stain colors come and go; the color of the wood itself does not. A natural floor works with white, wood and painted cabinets alike, and scratches show less because the wood underneath is the same color as the finish.
Our natural tones range from pale Rustic Natural and Sand to golden Goldleaf Oak and the classic Natural Red Oak. Installed by our crews, natural hardwood starts at $10.85 per sqft in the Sacramento area.
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Natural questions, answered straight.
What does natural wood flooring mean?
A clear or near-clear finish that shows the wood's own color, without stain.
Do natural wood floors show scratches?
Less than stained floors, because a scratch exposes wood of the same color.
Natural white oak or natural red oak?
White oak is golden-tan and calm; red oak is pinker with bolder grain.
Installed by KONO.
Materials, trim, and our own crew. One line-item price, one lifetime warranty. Installed from $9.34 to $14.84 /sqft, material plus $4.35 labor; removal, baseboard and stairs are priced per room.